Perth-based Internet domain name hosting company, Crazy Domains, is fighting against a ban placed on its TV commercial featuring ex-Baywatch bombshell, Pamela Anderson.
The clip starts off with Anderson heading to a meeting in corporate attire and leads on to an office worker fantasising about the Canadian actress clad in a bikini, salaciously rubbing cream on herself and a female co-worker. It began airing on TV in December 2009 during mature viewing time – after 8.30pm – but was taken off last month.
The Australian Standards Bureau (ASB) slapped a ban on the ad after receiving more than 15 viewer complaints. At least two-thirds of these were filed by women. A sample comment on the ASB’s case report claimed the commercial was “misogynistic” and irrelevant to the product on offer.
“It is all about sex [and has] nothing to do with domains, unless it’s to start a porn site,” it stated. Another comment said the ad “belittles women in the workforce and portrays them as sexual property”.
Crazy Domains is fighting the accusations and called in its legal team to defend its right to show the commercial. The company is now going through the appeals process and hopes to overturn the decision.
Managing director, Gavin Collins, alleged the ASB was not treating Crazy Domains judiciously and pointed to risqué ads from Coca Cola and deodorant manufacturer, Lynx, which all received similar complaints but were not taken off-air.
“The ASB is treating us differently under the same code of ethics as it did for the multinational likes of Coca Cola and Lynx and that just doesn’t seem fair,” he said. “I believe it is trying to set a precedent here with regards to supposed objectification of women but it is going about it the wrong way and punishing us for something that should have been done before.”
All the controversy has not put a dampener on Crazy Domains’ plans to release more commercials featuring Anderson. The second video, dubbed ‘Pure Cream’, is still in production, although Collins was uncertain whether it would now release it on television.
“We’re getting a lot of publicity on the Internet over this and our YouTube counter has gone gangbusters,” he said.
Wednesday, April 7, 2010
Web Host Codero Completes SAS 70 Type I Audit
WEB HOST INDUSTRY REVIEW) -- Web hosting provider and data center operator Codero (www.codero.com) announced on Thursday it has completed its first Statement on Auditing Standards No. 70 audit, following a detailed, independent assessment of internal controls for company-wide policies and procedures.
SAS 70 Type I certification evaluates the current state of a service provider's control environment and effectiveness in meeting control objectives.
The process evaluates the areas of operations and control environment, monitoring and risk assessment, information systems and general computer controls, control of access to computer programs and security of data, control of new development and changes to existing programs and systems, and user responsibilities.
SAS 70 is a widely recognized auditing standard developed by the American Institute of Certified Public Accountants.
A Type I service auditor's report provides a description of controls at a specific point in time, whereas a Type II report includes the service organization's description of controls as well as detailed testing of its controls over a minimum six-month period.
New York Internet Company also recently completed a SAS 70 Type I audit for its data center in New Jersey.
"Completing SAS 70 Type I certification has been an important process for Codero to undertake," says Shawn Hashmi, director of operations at Codero. "In light of Sarbanes-Oxley and a growing number of state privacy laws and rulings, the audit allows us to be very transparent with customers in demonstrating that we utilize a sound system of internal controls."
With the SAS 70 Type I audit now completed, Codero is pursuing SAS 70 Type II certification for its data center and corporate-wide operations, which it aims to completed by July 31.
The auditing services for the SAS 70 Type I report were provided by accounting firm Mayer Hoffman McCann P.C. through a strategic association with CBIZ.Â
More details about the SAS 70 audit's control objectives and activities within Codero's Phoenix data center and Overland Park, Kansas corporate headquarters can be found at the Codero website.
SAS 70 Type I certification evaluates the current state of a service provider's control environment and effectiveness in meeting control objectives.
The process evaluates the areas of operations and control environment, monitoring and risk assessment, information systems and general computer controls, control of access to computer programs and security of data, control of new development and changes to existing programs and systems, and user responsibilities.
SAS 70 is a widely recognized auditing standard developed by the American Institute of Certified Public Accountants.
A Type I service auditor's report provides a description of controls at a specific point in time, whereas a Type II report includes the service organization's description of controls as well as detailed testing of its controls over a minimum six-month period.
New York Internet Company also recently completed a SAS 70 Type I audit for its data center in New Jersey.
"Completing SAS 70 Type I certification has been an important process for Codero to undertake," says Shawn Hashmi, director of operations at Codero. "In light of Sarbanes-Oxley and a growing number of state privacy laws and rulings, the audit allows us to be very transparent with customers in demonstrating that we utilize a sound system of internal controls."
With the SAS 70 Type I audit now completed, Codero is pursuing SAS 70 Type II certification for its data center and corporate-wide operations, which it aims to completed by July 31.
The auditing services for the SAS 70 Type I report were provided by accounting firm Mayer Hoffman McCann P.C. through a strategic association with CBIZ.Â
More details about the SAS 70 audit's control objectives and activities within Codero's Phoenix data center and Overland Park, Kansas corporate headquarters can be found at the Codero website.
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